Gym, Studio & Salon Apps, Booking and Retention | Brand Lens
Members rarely quit loudly. They book less, then stop. We give you your own booking app, follow up every trial and notice who is drifting before they cancel.
Trials That Turn Into Members Who Keep Coming.
Members rarely quit loudly. They book less, then stop. We give you your own booking app, follow up every trial and notice who is drifting before they cancel.
Why Brand Lens fits Gyms, Studios & Salons
- Your own app. Classes, appointments, waitlists and memberships in an app with your name on it, not a marketplace's.
- Trials followed up. Every trial class gets a thank-you, a next booking and an offer to join, sent at the right moment.
- Drift noticed early. Members who stop booking get a personal nudge before the cancellation email.
Where the work slips
- Trials that vanish. A first class goes well and nobody asks them back. What we build: Online join and intake.
- Full classes, lost sign-ups. The 6 PM class is full and the waitlist is a sticky note. What we build: Customer mobile app (iOS and Android).
- Quiet cancellations. A member stops coming in March and cancels in June. What we build: Reactivation and win-back campaigns.
- No-shows and late cancels. Reminders go out by hand, if at all. What we build: Online booking and reminders.
What we would build first
- Google, Meta and TikTok ads Campaigns built around your best-paying services, with every call, form and booking traced back to the ad that earned it.
- Online join and intake Memberships, sign-ups, waivers and intake forms completed online before the first visit.
- Memberships and maintenance plans Recurring plans with automatic billing, renewal reminders and members-first booking.
- Referral and loyalty programs Simple ways for good customers to send friends and earn something for it, tracked automatically.
- Reactivation and win-back campaigns Past customers who are due get a personal text or email at the right time, and the replies land in your calendar.
- Online booking and reminders Customers book real times online, get confirmations and reminders by text and email, and can reschedule without calling.
- Deposits and online payments Deposits at booking, card on file, payment links by text and invoices that can be paid from a phone.
- Payroll, rosters and staff Rosters, timesheets and payroll prep handled, and new staff onboarded with their documents and training.
- AI inbox assistant Email sorted, labelled and answered in draft from your own policies, with anything urgent flagged for you.
- Customer mobile app (iOS and Android) Your own app for booking, membership, payments and notifications, under your name in the app stores.
- Point of sale and front desk Point of sale, inventory, check-in and door access connected to the same customer records.
- A custom platform for your business Members, billing, bookings, classes, staff and payroll in one system built around how you work, replacing the patchwork you pay for today.
- Moving your data over Customers, history, memberships and payments moved from the old software, checked, in phases, so nothing stops working.
Usually starts with: Build and Managed. Most gyms and salons already have a booking tool. We usually start by building the member app and journeys around it, in phases.