B2B SaaS Outbound, Intent Data & AI SDR | Brand Lens
Buyers research for weeks before they talk to sales. We spot the accounts showing intent, reach them with outreach worth reading and keep the CRM honest.
Pipeline From Buyers Who Are Already Looking.
Buyers research for weeks before they talk to sales. We spot the accounts showing intent, reach them with outreach worth reading and keep the CRM honest.
Why Brand Lens fits Software & SaaS
- Intent, not lists. Website visits, hiring and tech changes flag accounts in market, enriched with the right contacts.
- Outreach worth reading. An AI SDR drafts one-to-one emails from real research, and your team approves before they send.
- A CRM you trust. Calls, meetings and next steps logged automatically, so the forecast is built on facts.
Where the work slips
- Cold lists. SDRs work through lists of companies that aren't buying. What we build: Intent signals and data enrichment.
- Generic outreach. Sequences that read like everyone else's. What we build: AI outbound (AI SDR).
- Slow inbound. Demo requests wait a day for a reply. What we build: Lead scoring and routing.
- Messy CRM. Stages and next steps are out of date by Friday. What we build: CRM setup and clean-up.
What we would build first
- AI outbound (AI SDR) Finds the companies and people that match your best customers, writes personal email and LinkedIn messages, and keeps following up until a meeting is booked. Replies go to your team.
- Intent signals and data enrichment Spot companies that are hiring, expanding or researching what you sell, with verified emails and direct numbers for the right people.
- LinkedIn and founder-led content A posting rhythm for your founders and sales team, written from your expertise and approved before it goes out.
- Search and LinkedIn ads with attribution Ads aimed at buyers in your market, measured by meetings and pipeline, not clicks.
- Lead scoring and routing Every inquiry scored on fit and intent, so reps start the day with the deals most likely to close.
- CRM setup and clean-up HubSpot, Salesforce, Pipedrive or a CRM built for you, cleaned up, with stages that match how you actually sell.
- Meeting notes and next steps Sales calls recorded and summarised, with next steps and follow-up emails drafted into the CRM.
- Contracts and e-signature Contracts generated from the accepted quote and sent for signature, with the signed copy filed.
- AI finance agent A weekly cash report, project spend against budget, monthly and quarterly reporting, lender covenant checks and every deadline tracked.
- Integrations and a data sync layer Your CRM, ERP, accounting and operations tools share one version of each customer, order and invoice.
- Dashboards and attribution From first touch to paid invoice, by channel, rep, product and customer, on one screen.
- AI overhaul We map every tool, handoff and spreadsheet, then rebuild the stack in phases: retire what overlaps, connect what stays, build what's missing.
- Data migration Records moved out of old software, cleaned and checked, with the old system kept until the new one has proven itself.
Usually starts with: Build and Managed. Software teams usually know what they need: an outbound engine or a clean CRM. We scope it, build it and run it.